Peacock raising subscription fee by $2 a month
Peacock, the home of WWE Network in the United States, will be raising the prices for the second time in two years, following other streaming services who continue to hike up their subscriptions.
Starting in July, Peacock Premium with adds will increase $2 to $7.99 per month, Premium Plus will also increase $2 to $13.99. An annual subscription with ads will rise from $59.99 to $79.99 while an annual Premium Plus will go from $119.99 to $139.99.
For new subscribers, the prices will go into effect on July 18 while those who already have a subscription, they will see the increase on or after August 17.
With 34 million subscribers, Peacock lost $639 million in the first quarter of 2024 and had revenue of $1.1 billion.
Peacock has the rights for the WWE Network till 2026.
Colin Vassallo has been editor of Wrestling-Online since 1996
Welcome to the brave new world of cord cutting, where you can finally pick and choose the channels you want and still pay just as much as you did for cable with the added bonus of having to manage multiple subscriptions and payments.
@What?,
Not shocked at all. This is pretty standard. Cable in its infancy started out reasonable with prices, and the companies got larger, and the economy playing a role, prices increased.
The difference being that cable started out with a fraction of the channels that are available now, so there’s a lot more programming for the price depending on the plan you get. For streaming services, a big driver of price increases initially was the ever-increasing amount and budgets of original programming, and now it’s the supply and demand game of seeing how much they can raise prices without losing a ton of customers.
I’m not surprised either, mostly just laughing at all the people who thought they would be saving so much money and headaches by ditching cable. And for Peacock specifically, WWE probably has little to do with it – aside from trying to make up lost revenue, the price increase kicks in about a week before the Olympics start.
@What?
I concur.