Yeet no more! WWE abandons use of word and merchandise

Dec 5, 2023 - by Colin Vassallo

Jey Uso will no longer be allowed to use the word Yeet on WWE television and WWE will no longer be marketing any merchandise with such phrase after they ran into legal issues.

The word on his t-shirt was blurred out on Raw last night and he then wore the Main Event shirt for his match against Seth Rollins later in the night.

A search on the United States Patent and Trademark Office website shows that the phrase is trademarked by Kassey Scott Huffman with an address in West Virginia for “entertainment services, namely, providing professional wrestling exhibitions, shows, and performances by professional wrestlers.”

Huffman filed the application on July 6, 2021 through attorney Dusty Gwinn of Akers Gwinn put the mark has been suspended since May 22 of this year.

WWE never attempted to trademark the phrase, which came to life after Uso and Cody Rhodes showed up to the Fastlane post-show press conference in a super happy mood.

Colin Vassallo is the editor of Wrestling-Online

5 Responses

  1. dooman says:

    yeet no one cares

  2. John says:

    Good, I hated it.

  3. What? says:

    I don’t so much care, it’s more that I’m curious as to how a single slang word that’s been in popular usage for at least a few years (probably longer, I don’t have an ear to the street for what the kids are saying) can be copyrighted.

  4. Luke says:

    @What?
    I was thinking the same thing, although I was never aware of the “word” before and still have no idea what it means (and don’t care). Maybe now someone will copyright “What” and spare us a little misery.

  5. What? says:

    I know you’re talking about fans at shows, but I still feel a little attacked. 🙂 I’ve heard so many attempted explanations of “yeet” that I’m convinced no one truly knows what it means, so its demise is probably for the best. All I know is Michael Cole better jump right on trademarking “vintage.” And has L.A. filed the paperwork for “yeah” yeet? I mean, yet? I mean…

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