Notes on AEW All-Atlantic championship rebranding

Mar 9, 2023 - by Staff

Photo Credit: AEW

It was announced on last night’s post-Revolution edition of AEW Dynamite that the AEW All-Atlantic Title is being re-branded to the AEW International Title, noting that they are “leveling up” the title. AEW President Tony Khan revealed that next week in Winnipeg, Manitoba, Canada, champion Orange Cassidy has requested an Open Challenge, and that challenge will be answered by Jeff Jarrett. Khan mentioned how next week’s match will be the “fifth and final” All-Atlantic Title defense on international soil, adding that this is the only AEW title to ever change hands on international soil. Khan said next week will mark an important milestone for AEW. Khan’s promo was a bit confusing as he mentioned that this will be the “fifth and final” time the AEW All-Atlantic Title is being defended on international soil, but the graphic for the Jarrett vs. Cassidy match bills it as an AEW International Title match. The Jarrett vs. Cassidy match is sponsored by the “Shazam: Fury of the Gods” movie from Warner Bros. Discovery.

In an update, a new report from Fightful Select notes that the title re-branding has been in the works for quite some time.

Warner Bros. Discovery reportedly asked AEW for “something big” in order to cross-promote the “Shazam: Fury of the Gods” movie. Khan then had the idea of doing a “level up” of the AEW All-Atlantic Title, to call it the AEW International Title.

Khan actually had the new title belt made months back to prepare specifically for this week’s announcement and next week’s title defense in order to promote the movie.

AEW officials are always excited to cross-promote, and to put effort into attempts at having newsworthy items associated with the company. AEW also wanted to attach something newsworthy to the Winnipeg Dynamite, and to increase the prestige of a title they often put on TV in prime positions.

4 Responses

  1. What? says:

    Or maybe they finally realized, as we did right off the bat, that two of the flags on the All Atlantic belt are for Japan and China which are nowhere near the Atlantic?

  2. Luke says:

    Excuse me, but what the hell is “international soil”?

  3. dooman says:

    Luke…in case you didn’t know Winnipeg is not the the USA

  4. Luke says:

    Thank you for the geography lesson, but could you please not respond to questions you don’t understand? The subject here is vocabulary, the question is rhetorical, and the point flew way over your head.

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