Sports analyst predicts NBCUniversal will buy WWE

Sports Business Journal analyst John Ourand posted his 2023 predictions column this week and wrote the following on how he thinks NBCUniversal will buy WWE-

WWE goes all in with NBCUniversal. The WWE’s TV deals expire at the end of 2024, but it will start to negotiate new deals in April, right around when “WrestleMania” is in L.A. By the end of the year, the group will have a deal in place with NBCU that keeps “Raw” and “NXT” on USA and moves “SmackDown” from Fox to one of NBC’s channels. The real significance of this deal comes in two years the two negotiate their Peacock deal. The deals for “Raw” and “SmackDown” will lay the groundwork for NBCU to buy WWE outright.