Ric Flair’s Car Shield commercials paused due to Dark Side Of The Ring

Sep 17, 2021 - by Marc Middleton

The fallout continues from last night’s Dark Side of the Ring episode on WWE’s infamous May 2002 “Plane Ride from Hell.”

As noted earlier, WWE Hall of Famer Ric Flair and Tommy Dreamer have been trending worldwide since last night’s episode aired on Vice TV. Flair has significant heat from fans and others for his behavior on the flight, including how treated two flight attendants that eventually settled with WWE out of court, Taralyn Cappellano and Heidi Doyle. Doyle appeared on last night’s episode and talked about the incident. Dreamer has been suspended indefinitely by Impact Wrestling for his comments on the DSOTR episode, which included Dreamer making light of the incident and defending Flair.

You can click here for our report on the Flair story and Dreamer’s comments, along with full DSOTR episode video, and you can click here for our report on Dreamer’s suspension.

In an update, PWInsider reports that Flair’s Car Shield commercial campaign has been paused due to the “Plane Ride from Hell” controversy, which has been known for years but publicized again with this week’s DSOTR episode.

The Car Shield spots have featured Flair with other pro wrestling stars, including WWE’s LA Knight, AEW’s Peter Avalon, and David Marquez. A spokesperson for InterMedia, the advertising agency that handles Car Shield’s commercials, issued the following statement on the controversy:

“We take these matters very seriously. As of right now, we are pausing the campaign and we will do our due diligence.”

There is currently no timetable for the spots to return. It was noted that the commercial will soon disappear from TV pending an additional investigation and decisions.

Flair denied the “Plane Ride from Hell” accusations as recent as a few days ago when he appeared on Renee Paquette’s “Oral Sessions” podcast.

“God, I’ve heard about it too. Just when things are going good for me. Listen, you [Renee Paquette] put me on your podcast after. We’ll see how it plays out, because I was there and I don’t care whose name I gotta drop if the heat falls on me. I know who was where and what and who and what took place. I know the whole story,” he said.

Stay tuned for more. You can watch some of Flair’s Car Shield spots below before they are removed from the InterMedia and Car Shield YouTube channels:

(H/T to POST Wrestling for the Oral Sessions quote)

3 Responses

  1. Really? says:

    Sure, because a widely-known incident from 19 years ago is the measuring stick now. 2021, man.

  2. Rob Dam Van! Shirt Typo! says:


    “A widely-known incident” 1) they clearly didn’t know? 2) Was it like….national news? or people like you and me who visit such sights and know more than the casual fans.

    Your point was noted and subsequently dismissed.

  3. Really? says:

    You dismissed half my point. Not that I agree with it because normally vetting people you choose to represent your company is (or should be) a thing and the incident is mentioned on his Wikipedia page so it doesn’t exactly require a deep dive to discover, so it seems like it’s at least partially on them for not doing the “due diligence” they spoke of *before* going into business, but regardless.

    To reiterate the other half…from 19 years ago. The Dark Side episode gives it fresh publicity, but the incident itself is from 19 years ago. Has he done or said (out of character) anything in the last 19 years to indicate that he still engages in that kind of behavior? Or has this company decided that a problematic incident that happened before anyone currently in high school was alive will forever define who he is as a person and potential spokesperson?

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