Prichard and McMahon to produce NXT

Sep 1, 2021 - by Marc Middleton

WWE Chairman & CEO Vince McMahon and Senior Vice President & Executive Director Bruce Prichard are set to produce the WWE NXT brand moving forward.

As we’ve noted, NXT will return to airing live weekly shows on the USA Network beginning with the September 14 episode, which will feature the wedding of Dexter Lumis and Indi Hartwell. This will mark a reset for the brand, with a new logo, new theme song, a new look for the weekly show, and a new creative direction.

It was noted by Bryan Alvarez on today’s edition of Wrestling Observer Live that McMahon and Prichard will be producing the weekly NXT TV show when the brand returns to live TV later this month.

Furthermore, Dave Meltzer adds that McMahon and Prichard will be behind the big decisions for the NXT brand, but not the smaller ones. They will also be responsible for marketing, promotion and direction of the NXT brand.

Regarding NXT creative, it was noted that McMahon and Prichard may be only be booking the wrestlers at the top of the brand.

Word is that NXT will be like “the old NXT” moving forward, which appears to be a reference to how the brand was at its peak, around 2015-2018 or so.

Andrew Zarian of the Mat Men podcast added that McMahon has been hands-on with the NXT brand, and will continue with that moving forward. For what it’s worth, Fightful Select adds that influential WWE producer Jamie Noble has been seen at the WWE Performance Center much more as of late. It appears Prichard and McMahon were not at the recent NXT TV tapings. Talent were told that Prichard will be at the Performance Center this weekend.

There’s no word yet on what the changes will mean for Triple H and his team, which includes WWE Hall of Famers Shawn Michaels and “Road Dogg” BG James, but we will keep you updated.

WWE President & Chief Revenue Officer Nick Khan recently confirmed that there will be a complete revamp for the NXT brand coming soon. You can click here to read his comments.

As noted, rapper Wale recently revealed a bright new color-changing logo for the NXT brand, and a snippet of the new NXT theme song, which includes several familiar hip-hop samples. That same teaser has aired on WWE TV and social media this week. You can see those teasers below.

Stay tuned for more on the NXT reset.

4 Responses

  1. peter allen says:

    well goodbye nxt it was nice knowing you R.I.P

  2. John says:

    I remember in 2016 Bruce was just doing a podcast and had no power whatsoever but kiss Vince’s butt. But now look where he is 5 years later.

    Bruce got rid of Mickie James, made Baron Corbin irrelevant (remember how much tv Corbin got in the late 2010’s!), Bruce is now in Vince’s ear and he got his enemy out of some power which is HHH I’m referring to.

    It has been said HHH and Bruce do not like each other. Look it up. Bruce’s influence convincing Vince that HHH’s vision of NXT was not working out helped in the revamp of NXT.

  3. Rob Dam Van! Shirt Typo! says:

    I don’t understand how Bruce can be so sports entertainment considering he came up in a Texas territory he came from sacred grounds in Dallas……he shouldn’t be on this trip. But thats just something that has always bothered me.

    Look, Vince is responsible for both making wrestling larger than it ever was as well as helping lead to its downfall where its now watched by less people than its ever been in modern times. He KNOW how to many stars, but the landscape and means to do so has changed big time. John Cena is a star, and he helped get that train going, but I would think even he has had to have noticed by now that they’re almost unable to make household names anymore.

    NXT has been one of the only universally (mostly) praised WWE product for close to like 5 or 6 years….even its down periods were still well beyond what the main roster was putting out quality wise. He won’t let it keep its small charm.

    Which I think is also why a lot of us have loved NXT. It isn’t this giant arena/global entity…it just feels self contained and almost territory like. The Take overs (though they’re starting to do too many as of late) FELT like big time events four times a year.

  4. Disgruntled Jobber says:

    Vince is essentially wrestling’s version of Al Davis. The rebel that bucked against trends and traditions, and created an empire. At the end, the game ended up passing Al Davis by and he began to making questionable decisions in what free agents were signed, what players were drafted, and string of terrible coaching hires after the fallout with Jon Gruden.

    It turned the Raiders in the shell of their former selves. Even though they were among the tops in revenue based on ticket sales and merch, the on the field product was horrible.

    That’s were Vince is right now. Questionable pushes, inconsistent booking, and refusal to allow wrestlers to get over organically. See Ryder, Zach. Wrestling has passed Vince by and no one has the heart (or courage) to tell him so.

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