WWE signs deal with Spotify for multi-year audio content partnership
The Ringer, a Spotify Studio and WWE today announced that they will launch an exclusive audio network as part of a multi-year audio content partnership.
As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE audio programming, which offers a unique look at the world of WWE both in the ring and beyond, will become available exclusively on Spotify.
The Ringer will be expanding its existing wrestling coverage. The current feed for The Masked Man Show hosted by David Shoemaker and Kaz, will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities.
Together, The Ringer and WWE will collaborate on new original podcast series, including a series from WWE personality Evan Mack, MackMania, and a narrative series produced by Bill Simmons. Utilizing Spotify Greenroom, hosts will be going live after every major WWE pay-per-view event with the final rooms becoming podcasts for The Ringer Wrestling Show.
To kick off the partnership, The Ringer will be on-site in Las Vegas leading into WWE’s biggest event of 2021, SummerSlam, taking place this Saturday, August 21. This includes new episodes of The Ringer Wrestling Show with David Shoemaker, Evan Mack making his Ringer debut, and Spotify Greenroom live conversations. On site, there will be a co-branded footprint in the MGM Grand where fans will have the chance to get free Ringer/WWE SummerSlam merchandise and a photo opportunity.
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” said Bill Simmons, Founder of The Ringer. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”
“Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture,” said Nick Khan, WWE President & Chief Revenue Officer. “We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”