The Army of the Dead sponsorship deal lucrative for WWE

The Army of the Dead sponsorship deal at WrestleMania Backlash reportedly earned WWE more than $1 million.

WWE sources confirmed that the sponsorship deal netted the company more than $1 million to have the zombies appear at WrestleMania Backlash.

The opening intro video for the show was narrated by the film’s star, Dave Bautista (aka former WWE Superstar Batista), and it also featured clips from the movie.