WWE Files Trademark for ‘Top Dolla,’ Likely for NXT’s AJ Francis

May 1, 2021 - by James Walsh

Per Heel By Nature.com, WWE filed a trademark application with the United States Patent & Trademark Office for the term “Top Dolla” on April 27. The filing was later entered into the trademark monitoring database on April 30. The filing had the following description:

International Class 041: Entertainment services; namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

It appears the term is being used as the nickname for NXT developmental talent AJ Francis, who signed with WWE in April 2019. Francis started using the nickname on his official Twitter account, which you can see below. He’s also currently serving as the host for WWE’s Most Wanted Treasures on A&E.

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