New deal from WWE and DraftKings announced

Mar 29, 2021 - by Marc Middleton

WWE and DraftKings have announced a historic new deal that will see DraftKings become the Official Gaming Partner of WWE.

The new partnership centers around DraftKings’ free-to-play pools product. It will launch with an inaugural free-to-play pool at WrestleMania 37 on Saturday, April 10 and Sunday, April 11.

DraftKings now has an exclusive license to media assets and in-game branding for WWE pay-per-view events. Fans will now be able to participate in a number of integrated, free-to-play pools contests and products, and to experience digital promotions and program integration.

“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” said WWE Chief Brand Officer Stephanie McMahon. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”

Stay tuned for more on the new WWE – DraftKings partnership. Below is the full announcement issued to us today by WWE:

DRAFTKINGS AND WWE ENTER HISTORIC NEW DEAL

BOSTON & STAMFORD, Conn. – March 29, 2021 – DraftKings (Nasdaq: DKNG) and WWE (NYSE: WWE) today announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.

“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”

Pursuant to the agreement with WWE, DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.

“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” said Stephanie McMahon, WWE Chief Brand Officer. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”

WrestleMania will take place Saturday, April 10 and Sunday, April 11 at Raymond James Stadium in Tampa Bay, and stream live exclusively on Peacock at 8 pm ET in the United States and on WWE Network everywhere else.

More information about DraftKings is available at www.draftkings.com. DraftKings’ line of products are available via iOS and Android here.

One Response

  1. Joe A says:

    Promoting a gambling app when the product is targeted specifically towards kids?

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