John Laurinaitis returns to head of talent relations role in WWE

Mar 10, 2021 - by Marc Middleton

John Laurinaitis is back working as the Head of Talent Relations in WWE, according to His official new role is General Manager of Talent, and he is starting that job immediately.

Laurinaitis is reporting to WWE Executive Vice President of Operations Brad Blum. The talent relations department is being split into two divisions now – talent management and talent branding. The latter will be like a talent agency looking to book WWE talent for appearances, TV commercials, movies and other third party engagements.

Mark Carrano previously worked as Head of Talent Relations but there is no word on what he is doing now.

Laurinaitis replaced Jim Ross as Head of Talent Relations back in 2004 when JR stepped down from his executive roles within the company. He worked that position until 2012 when he resigned. Laurinaitis has since returned to work for WWE as a producer/road agent, and also spent some time as an on-air talent.

Stay tuned for more.

8 Responses

  1. Drew says:

    WWE would like to wish Mark Carrano the best of luck in his future endeavors.

    People power!

  2. James says:

    No, please, anybody but him.

  3. John says:

    There is a reason the ruthless aggression era was a bust also a lot of wrestlers are going to be looking identical again just like in 2002-2009

  4. Nolo King says:

    Thank goodness. I hope this leads to having people who look like stars and less geeky video game nerds. Lack of image is really hurting WWE’s ability to connect with more casual fans.

    I still enjoy watching the main roster shows on a weekly basis, more specifically Smackdown, but I look at the NXT roster and can’t help but weep at the idea of most of those folks being the future.

  5. Rob Dam Van! Shirt Typo! says:

    The guy famous for scouting female talents from modeling ads?…..yay…….

  6. jo lamek says:

    Maybe they will hire hot chicks again.

  7. Disgruntled Jobber says:

    Is this an early April Fool’s prank?

  8. Luke says:

    @Nolo King
    We must be living in different worlds. In mine WWE’s no. 1 merch seller is Bad Bunny and WWE has plenty of casual fans. It’s the wrestling fans that no longer care…

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