AEW files a trademark for “Too Sweet”
AEW was able to file a trademark on the famous wrestling catchphrase and hand gesture, “Too Sweet,” last week with the United States Patent & Trademark Office (USPTO) on January 11. AEW filed the trademark for use in merchandising apparel and entertainment services.
WWE had previously filed a trademark on the hand gesture back in 2015.
A cease and desist order was even filed by WWE against the Young Bucks for using the gesture back in 2017. However WWE had issues with the trademark due to a similar one already being owned by the University of Texas (the “Hook ‘Em Horns” sign). WWE reportedly abandoned their trademark on “Too Sweet” in 2017.