Molson Coors partners with team including Dwayne Johnson on new energy drink
Molson Coors partners with team including Dwayne Johnson on new energy drink, ZOA
Molson Coors Beverage Company said today it has signed an exclusive distribution deal with a team including Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, to launch ZOA, a non-alcohol energy drink made with better-for-you, natural ingredients.
Molson Coors will be the exclusive distributor of the brand in the U.S., and it will take on a small stake in the brand, which is slated to launch in March and roll out across the country this spring.
ZOA will be available in five flavors and sold in single-serve 16-ounce cans.