iQIYI Sports to air WWE programming in Mandarin in new TV deal in mainland China
iQIYI Sports, a joint venture between iQIYI, Inc., an innovative market-leading online entertainment service in China, and Super Sports Media, today announced it has reached a partnership with WWE where WWE’s weekly flagship programming will be released live and in mandarin to audiences in China’s Mainland starting September 22.
Under the partnership, iQIYI Sports will offer on its platform content from the popular WWE brands Raw and SmackDown, as well as a WWE subscription video-on-demand service featuring all of WWE’s monthly pay-per-view events, including classic matches such as Royal Rumble, WrestleMania, SummerSlam and the Survivor Series.
WWE content on iQIYI Sports will be made available to viewers in HD while dual Chinese and English commentaries will also be available for viewers to choose from. iQIYI Sports’ WWE content will be accessible to users who have the regular iQIYI Sports membership or the iQIYI Sports boxing membership.
“We are thrilled to begin an exciting new chapter for WWE in the region as we bring our unique blend of action-packed, family-friendly sports entertainment to iQIYI Sport’s impressive portfolio of premium sports content,” said Jay Li, WWE Vice President & General Manager, Greater China.
“I have full confidence in this partnership,” said Lingxiao Yu, CEO of iQIYI Sports. “WWE is loved by many fans around the world and has a huge fan base in China. We are pleased to become partners with WWE. We will leverage the resources of our platform to ensure that top quality WWE content is delivered to Chinese audiences as an unbeatable entertainment experience.”
Going forward, iQIYI Sports will incorporate innovative technologies into the livestreams of WWE content. In addition to introducing user interaction features such as Bullet Subtitles, widely known as Danmu, during WWE livestreams, iQIYI Sports will also be collaborating with WWE to develop interactive content.