Keith Lee and Adam Cole match helps NXT with large audience tuning in

Jul 10, 2020 - by Colin Vassallo

The NXT main event of Adam Cole vs Keith Lee managed to attract 922,000 viewers, outperforming the 900,000 viewers that Io Shirai vs Sasha Banks did on night one of The Great American Bash according to figures published by Dave Meltzer of the Wrestling Observer.

The 922,000 number was the most-watched segment of the night for NXT and it’s competition Dynamite.

Cole vs Lee did a quarter of a million viewers more than the AEW main event of Chris Jericho vs Orange Cassidy although Shirai vs Banks did 300,000 more than the AEW World Tag Team title match main event last week.

AEW still had a slight edge in the 18-49 demo number though with Jericho vs Cassidy drawing 7,000 more viewers in that department, with 362,000 versus 355,000.

Dynamite beat NXT in the first hour in terms of total viewers but NXT turned it around in the second hour, greatly helped by the already-spoiled main event.

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