Where did the 24/7 title idea come from?
The 24/7 Title Was Reportedly Not Vince McMahon’s Idea, More On Why It Was Created
According to Dave Meltzer, the USA Network has been complaining to WWE for some time now about the drop in ratings for the third hour of RAW.
These complaints reportedly led to the creation of this belt. Here is an excerpt from Meltzer:
“USA Network of late was sending in all kinds of ideas to WWE to bring up the third hour ratings. One person with knowledge of the story said the ideas were all terrible, but the 24/7 idea was the best one and McMahon knew he had to take one of them”