Double or Nothing to air on ITV Box Office in the UK
All Elite Wrestling announced today that their Double or Nothing event will air in the United Kingdom on ITV Box Office for a price of 14.95 GBP.
A one-hour pre-show, titled Buy-In, will air for free on ITV4 and will feature the 21-person Casino Battle Royale. The winner of that match will earn a future title shot at the AEW title.
Another show called Before the Bell will serve as the build up for Double or Nothing and will also air on ITV4.
“We’re delighted to announce this partnership with AEW, whose entry into professional wrestling is already making a massive impact on the industry and promises to deliver an electrifying event later this month, and a fantastic experience for our viewers and wrestling fans in the UK,” Niall Sloane, ITV’s Director of Sport, said. “Joining forces with AEW for this event is faithful to ITV’s More Than TV strategy to develop direct relationships with viewers through big events available on its platforms.”
AEW President and CEO Tony Khan added, “We’ve stated since our launch that we want to make this the greatest time ever to be a professional wrestling fan, and part of this plan is to make our product as accessible as possible to a global audience. Since our launch in January, we’ve signed the best talent, sold out our debut show in record time, and we’ve built relationships and formed bonds with the best media partners like ITV. This collaboration with ITV is so important to AEW, ITV is the best in the UK, they were always my first choice to be our international PPV partner for DOUBLE OR NOTHING, and we’re looking forward to a great show.”
This announcement might also give a hint as to where AEW television will land in the UK once the company starts its weekly TV shows later this year.
No broadcast details have been announced for the United States or any other country for now although the show will be carried by traditional pay-per-view providers.