WWE Doing Market Research to Move NXT to TV
In a post on Twitter, Dave Meltzer was asked about demographic breakdowns for WWE Network shows like NXT, NXT UK and how they compare to RAW and Smackdown. He responded that WWE has been doing a lot of market research, especially lately, but has been keeping the data to themselves. He added the research, which is “more than any company ever,” is focused on “what is or isn’t clicking.”
WWE does tons of market research but they keep it to themselves But they’ve been doing a lot of stuff of late trying to find out what is and isn’t clicking and ideas for improvement, more than any company ever actually.