POP TV President Explains Why Network Dropped Impact Wrestling
Deadline.com recently spoke to Pop TV President Bradley Schwartz, who addressed removing Impact Wrestling from the network. According to Schwartz, the decision to part ways with Impact was because the network wanted to rebrand its content. He stated the following on Impact leaving Pop TV:
“Yes, we had a wrestling show every Thursday night, which by the way was one of our 10 highest-rated shows on the network. They wanted to keep going, obviously. It was two hours of original content every Thursday night, 52 weeks a year that would do 400 thousand-500 thousand viewers every Thursday night. We had to really start focusing on brand and expectation, and I think if you’re going to pitch yourself and tell audiences that you’re this place for premium content, Schitt’s Creek, Flack, Florida Girls, this type of stuff, then people need to know what to expect from you when they come to the channel.”
Impact Wrestling currently airs on Anthem Sports’ own Pursuit Channel and Twitch on Fridays.