Bruce Prichard hired again by WWE in full-time creative role

PWInsider.com is reporting that Bruce Prichard has returned to work for WWE on a full-time basis as one of the leading individuals in the creative team, reporting directly to Vince McMahon. Prichard’s new assignment begins this Monday on Raw.

This will be Prichard’s third stint with WWE, having worked previously between 1987 and 1991 as Brother Love and then between 1992 and 2008. Apart from being an on-screen character, he also had a backstage role in his second stint.

After leaving WWE in 2008, Prichard was hired by TNA in 2010 and assumed the role of Vice President of Talent Relations. He left in 2013 before shortly returning in 2017 but left after just five months. Last year he joined Major League Wrestling as a senior producer but now has also left MLW to focus solely on WWE.

His podcast Something To Wrestle With with Conrad Thompson is often regarded as one of the best podcasts on the Internet and WWE even picked up a series of episodes for the WWE Network last year.