Tomy Partnering With WWE to Create New Superstar Battling Toys

Feb 14, 2019 - by James Walsh

TOMY International and World Wrestling Entertainment officially announced a partnership to create a new line of Battling Toys for WWE Superstars ahead of this weekend’s New York Toy Fair. This will be part of a multi-year licensing agreement, and the toys will debut starting in the fall of this year. The line will include battling toys based on John Cena, The Rock, The Undertaker, Seth Rollins, AJ Styles, and more. You can check out the full press release below: 

TOMY International To Manufacture Officially Licensed Battling Toys Featuring WWE Superstars 

OAK BROOK, Ill., Feb. 14, 2019 — TOMY International, a leading global designer, producer and marketer of toys and infant products today announced a multi-year licensing agreement with WWE to produce battling toys featuring WWE Superstars that will be available at mass retailers in the Fall of 2019. Built upon WWE’s larger-than-life Superstars, the line will provide unique and evolving battling game play where fans will be able to pit their favorite Superstars against each other, choosing from the likes of John Cena, The Rock, Undertaker, Seth Rollins, AJ Styles and more. 

TOMY will produce a comprehensive, innovative line of battling toys for the Americas, Europe, the Middle East, Africa, Australia and New Zealand. 

“Partnering with WWE is an exciting opportunity for us to showcase our company’s long history of merging technology and innovation to bring the action and drama of WWE into fun battling toys that kids love to play with,” states Peter Henseler, President of TOMY International. “Our WWE line will reinforce all the action and entertainment that only WWE can provide, delivering on both the interactive battling game play value as well as providing kids the ability to recreate the excitement of one of the world’s most popular family sports and entertainment properties. With a little bit of TOMY magic built into every product, our World Wrestling Entertainment branded toys will be designed to delight kids around the world.”

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