Cena explains why the Attitude Era wouldn’t work today

“Coming in in 2002 you’re still riding the coattails of the Attitude Era. It’s 18-35-year-old males, it’s very visceral, the entertainment is very extreme. Fast forward to 2004, 2005, 2006, more families are showing up. and I don’t feel comfortable saying the things I was saying on the microphone because I got to look at a little kid and at that point, I’m supposed to be the good guy? That’s not how a good guy is so I use the opportunity of the platform of The Marine – because the movie did reach a bunch of people – to genuinely, subtly, begin to change my character into more of a P.G. environment because those are the tools I’m dealt. I can do a butt chug scene if you put an ‘R’ on the movie but when you put a TV-PG on the show and you’re out there doing stuff that makes your audience feel uncomfortable, your career longevity is going to be nothing.”

source: screenrant.com