Sami Zayn says that his character is in flux

“The character is in flux, I would say definitely because there [are] aspects of the character, and I don’t want to drone on and on about this too much, but there [are] aspects of the character that’s about always standing your ground, and fighting the good fight, and always trying to do things the right way, like an upstanding guy. And again, aspects of that were more in display, let’s say, when I was doing a program with Braun Strowman, this insurmountable oppressor, so I was, like, standing up to an oppressor and standing up to tyranny. Right. And then, like a week later, I’m George Costanza, so the character is in this strange sort of position at the moment. Yeah, and exactly, I think there is a balance and I think the balance, the middle ground, is me, the real me, because I am both of those.”

Source: Sam Roberts Wrestling Podcast