WWE’s Michelle Wilson pens article for AdWeek.com

Mar 30, 2017 - by Colin Vassallo

WWE’s Chief Revenue & Marketing Officer Michelle Wilson has an article published on the popular AdWeek.com today titled ‘7 Lessons Any Marketer Can Learn From the Enduring Success of WrestleMania.’ The article focuses on how marketers in any industry can learn from the ongoing growth, fan engagement and sponsor integrations that have made WrestleMania an enduring phenomenon in seven points: Be a storyteller, be bold, be a fan, be everywhere, be valuable, be caring, and be current. Expect many other WWE-related stories on different mainstream websites throughout the week. You can read this particular story here.

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