Black Friday is good Friday for WWE

Dec 4, 2014 - by Steve Gerweck


WWE today announced it has registered its single biggest online sales day ever, drawing a 44% increase in sales on compared to last
year’s record-setting day. This is in addition to another record-breaking Cyber Monday with sales showing a 32% increase year-over-year, making it
the second best-selling day on ever. The most popular item? Dean Abrose’s ‘Unstable’ hoodie sweatshirt, followed by the WWE Monopoly
board game. Ambrose will be happy with the royalty checks when they come for this period. A majority of the fans went to the website using a mobile
device which accounted for 61% of the overall traffic to the shop and mobile traffic was an 80% year-over-year increase.

(thanks to Colin Vassallo)

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