- Digital Blue announced that it has reached a licensing partnership
with World Wrestling Entertainment to create exclusive brand-inspired lines
of electronics gear targeted to the youth and teen male consumer. The same
company announced similar partnerships with LEGO and Bakugan. For WWE,
Digital Blue will be creating WWE-themed digital cameras, boom boxes, alarm
clock radios, MP3 players, walkie talkies and accessory cases.
- A couple of weeks ago, Darren Aronofsky gave Vince McMahon a private
screening of 'The Wrestler'. While it wasn't a surprise to the majority of
the people, the WWE Chairman didn't like the movie one bit for its portrayal
of professional wrestling. A statement from TNA followed later, praising the
movie for giving the wrestling mainstream attention and Rourke's spectacular
acting in the leading role. In his latest blog on the WWE Universe website,
former WWE champion John 'Bradshaw' Layfied said that the movie "was awesome
and extremely well written," something that will not go down well with the
Chairman. "This was the business I broke into many years ago. However, that
business has changed," JBL said, noting the different tests that have been
introduced lately to protect the performers. "Even with all the negative
stereotypes in the movie, this was a part of what I did to get to WWE and it
was fun to watch. A little scary to watch, but fun," he concluded.
- Raw on 1/5 scored hours of 3.38 and 3.38, with an average audience of 4.99 million viewers.
