Backstage News on WWE Stars The Hardys Almost Acquiring the ‘Broken’ Gimmick Rights

Jul 15, 2017 - by Steve Gerweck

Backstage News on #WWE Stars The Hardys Almost Acquiring the ‘Broken’ Gimmick Rights, and How much they will pay for it and what went wrong

As noted, a deal had been reached last week which would have seen #TheHardys acquire the rights to the “#BrokenUniverse” gimmick, however the deal fell through and The Hardys and GFW once again appear to be at an impasse.

Reby Hardy also noted on Twitter that the deal induced an anti-disparagement clause which would mandate that Reby pay Anthem/#GFW $5,000 anytime she made disparaging remark about the company on social media.

Dave Meltzer noted on the latest edition of Wrestling Observer Radio that despite the deal being in place, Anthem President Ed Nordholm would not sign off the contract.

“They made a deal last week”, Meltzer revealed. “But when that happened I was pretty much told that they’ve come close before and it’s fallen apart and you know the fact is even though it was agreed upon, Ed Nordholm had not signed off on it. And that happened, you know, it’s happened before. So it’s a very tenuous tense situation.

“They’ll kind of mediate the thing, they’ll come to an agreement and then Impact won’t sign off on it. It seems to happen. You know, I remember when I was told about the deal pretty much, you know, being close to done, they’re was the caveat of ‘Well they may back out again ’cause they always seem to do that.’”

According to an article on, the Hardys were willing to pay $10,000 to $15,000 for the rights to the ‘Broken’ trademark. The deal would have also included a non-disparagement clause and the Hardys sending out a press release to end the conflict on good terms.

When the deal appeared to be done, Anthem reportedly made further demands including wanting 50% of all Hardy revenue which included Jeff Hardy’s art and music. The Hardys reportedly saw this as a ‘monumental heist and money-grab’ and the deal was not made. According to GFW sources, Jarrett’s current plan is to stall in hopes that the Hardys will give up pursuing the case.

Source: The Spotlight

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7 Responses

  1. “Anthem reportedly made further demands including wanting 50% of all Hardy revenue which included Jeff Hardy’s art and music”

    That’s just some BS, how can they seriously think he would agree to that? So they are saying that if Jeff hadn’t went to TNA, he would never have become an artist or a musician? GTFOH with that crap. I also doubt the Hardys will give up on pursuing it as so many people want to see it. Why can’t GFW quit the games and just agree to some sort of agreement? 15K for this sounds more than reasonable and going by what’s been reported on, apart from Reby, the Hardys seem to be willing to get a deal together amicably but GFW is acting like kiddies.

  2. jackson slasher says:

    GFW/Anthem is just a bad joke at this point. Reby is a bad joke as well.

  3. Davey Boy Stiff says:

    If TNFGWImpactNWAZone only needs 10grand to be happy…

    They are sad.

    That’s a RIDICULOUSLY low number.

    At that number fan could buy the gimmick (I’m looking at you PWO dba NWA LLC)

  4. AJ Cooper says:

    So, the Hardyz don’t think that any music Jeff created while contracted to TNA/Impact/GFW should go half to TNA/Impact/GFW?

    At this point, the Hardyz are now starting to look as bad as Anthem.

    If anything, sounds like the Hardyz are engaging in a “monumental heist & money-grab” for music that wouldn’t be as widely-known today if it hadn’t been for it being used for Jeff on TNA/Impact/GFW programming. I mean, hey, it’s not TNA/Impact/GFW’s fault that Jeff didn’t get into his creative process musically until after joining TNA/Impact/GFW.

    Oh, and
    @Davey Boy Stiff
    It’s actually now Lighting One (under Billy Corgan) d.b.a. the NWA; it was originally Pro Wrestling Organization (under Robert Trobich), then International Wrestling Corp (under R. Bruce Tharpe). Plus, we don’t know how much Corgan paid Tharpe to buy the NWA stuff.

  5. Realistically, if WWE just went ahead and did the gimmick anyway, does GFW/Anthem have the money to fight it in court? I would think that WWE lawyers could drag this out and eat into their finances long enough to bankrupt the company or give up fighting for it.

    It certainly wouldn’t be the first time something like that would have happened in television.

  6. terror says:

    15K isn’t that much for the Hardys, if WWE is also helping them?

  7. Obsolete Mule says:

    The Hardys should not pay anything for the gimmick and think about how to use it in a diferent way. They used “forbidden” terms before like Meekmahan, the day of new, the family of Wyatt, the Bucks of youth, etc. Also if they use a gimmick that was seen before is not going to be DELIGHTFULL, it’s gonna be OBSOLETE

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