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KaBOOM! and WWE team up to build playground in New Orleans during WrestleMania week



Via WWE release:

February 5, 2014
Washington, D.C. and Stamford, Conn., February 5, 2014 – KaBOOM!, the national non-profit organization dedicated to ensuring that all children get the balance of active play they need to become healthy and successful adults, and WWE (NYSE:WWE) today announced a partnership to build a playground in New Orleans during WrestleMania® Week.

KaBOOM! and WWE are teaming up to build a new playground at Woodland West Elementary School in Harvey, Louisiana, which serves more than 700 children in grades K-5. To kick-off the project, WWE Superstar Kofi Kingston® hosted a Design Day at Woodland West Elementary today during which children had the chance to brainstorm, draw and design their dream playground. Elements from the drawings will be incorporated into the final design for the playground.

The children will have their final design come to life during WrestleMania Week on Friday, April 4, when WWE Superstars, WWE employees and community volunteers will spend the day mulching, shoveling and hammering together to build them the playground of their dreams. The playground build serves as part of WWE’s week-long lineup of community outreach activities leading up to WrestleMania 30 on Sunday, April 6 at the Mercedes-Benz Superdome in New Orleans.

“At KaBOOM!, we believe that play matters,” said KaBOOM! Founder and CEO Darell Hammond. “We recognize the importance of having access to a safe and engaging place to play – knowing that it has the power to transform children and communities to be healthier, happier and more resilient. We are honored to partner with WWE to help give the children of this community the childhood they deserve with this play space.”

“We’re proud to play a small role in the great work that KaBOOM! does to ensure kids have opportunities to stay active in safe environments,” said Stephanie McMahon, Chief Brand Officer, WWE. “Our partnership with KaBOOM! enables us to leave a lasting impact on children in New Orleans.”

WWE will utilize all its assets, including TV, live events, PSAs, in-arena, digital and social media to generate awareness of the KaBOOM! playground build and partnership.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balance of active play they need to become healthy and successful adults. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children’s lives. For more information, visit www.kaboom.org/act or follow the conversation on why #PlayMatters at www.twitter.com/kaboom or www.facebook.com/kaboom.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Media Contact:
Matthew Altman
203-352-1177
Matthew.Altman@wwecorp.com

KaBOOM! Contact:
Kristine Austria
202-716-8858
kaustria@kaboom.org

Investor Contact:
Michael Weitz
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to entering into, maintaining and renewing key agreements, including television and pay-per-view programming and our new network distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the network; risks relating to new businesses generally and risks specific to the new network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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