2014 Wrestlemania reading challenge kicks off

Jan 19, 2014 - by Steve Gerweck

WWE has kicked off the 2014 WrestleMania Reading Challenge along with
their partners the Pearson Foundation and the Young Adult Library Services
Association, giving participants aged 4-18 to win a trip to WrestleMania
XXX or have a WWE Superstar visit them at school. From now through Friday,
March 7, students can sign up for the WrestleMania Reading Challenge at
WWEReadingSuperstar.com. Children between the ages of 4-12 can select a
WWE Superstar Reading Buddy and read digital books to participate, while
teens ages 13-18 can select a WWE Superstar Pen Pal, read a book and write
an essay. To support this program, WWE will make a financial contribution
to We Give Books and YALSA in order to support literacy initiatives and
provide access to books for children across the United States.
Additionally, WWE will utilize all of its platforms, including TV
broadcasts, live events, digital and social media to encourage children to
read at school, at home, in their local library or wherever they’re
inspired to read. “WWE is proud to continue its long-standing commitment
to literacy initiatives through our partnership with We Give Books and
YALSA,” said Stephanie McMahon, Chief Brand Officer, WWE. “Children are
more digitally connected today than ever before and the WrestleMania
Reading Challenge provides them with a unique opportunity to read books
both online and in the library.”

(thanks to Colin Vassallo)

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