“We’ve been cash flow positive for the last four or five years”
Nov 21, 2013 - by Steve Gerweck
Loretta Hunt did an in depth article on Dixie Carter and TNA Wrestling. Here some highlights from the piece/interview:
- Reports say the Carters paid $250,000 for majority ownership of TNA, and though she won’t confirm actual numbers, Dixie hints the deal was much higher, into the seven-figure range
- “Once we got on Spike, we changed a lot of things and our revenues grew,” Carter said. “We’ve been cash flow positive for the last four or five years,” claimed Carter.
- On taking Impact on the road: “We went on the road thinking if we could sell 1,500-2,000 tickets, we’d be good. We went in with a very conservative budget. We didn’t come out here thinking we’d sell out arenas. The truth is we exceeded those budget numbers. We hit our revenue numbers, but we overspent when it came to loading out of the Universal studio. There was a two-month overlap that cost us.”
- On Hogan: “Yes, I think Hulk has been worth it,” she said of the deal. “He’s opened a lot of doors for us. When you’re about to lose a deal in an international territory and one phone call from Hulk Hogan makes a man who doesn’t even speak your language melt and you get your deal back, that carries a lot of weight. There’s not another guy out there who could do that.”