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“We’ve been cash flow positive for the last four or five years”



Loretta Hunt did an in depth article on Dixie Carter and TNA Wrestling. Here some highlights from the piece/interview:

- Reports say the Carters paid $250,000 for majority ownership of TNA, and though she won’t confirm actual numbers, Dixie hints the deal was much higher, into the seven-figure range

- “Once we got on Spike, we changed a lot of things and our revenues grew,” Carter said. “We’ve been cash flow positive for the last four or five years,” claimed Carter.

- On taking Impact on the road: “We went on the road thinking if we could sell 1,500-2,000 tickets, we’d be good. We went in with a very conservative budget. We didn’t come out here thinking we’d sell out arenas. The truth is we exceeded those budget numbers. We hit our revenue numbers, but we overspent when it came to loading out of the Universal studio. There was a two-month overlap that cost us.”

- On Hogan: “Yes, I think Hulk has been worth it,” she said of the deal. “He’s opened a lot of doors for us. When you’re about to lose a deal in an international territory and one phone call from Hulk Hogan makes a man who doesn’t even speak your language melt and you get your deal back, that carries a lot of weight. There’s not another guy out there who could do that.”



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10 Responses

  1. LOL says:

    Dixie darlin’ I don’t believe a damn word yer purdy mouth utters!

  2. Jau says:

    BURN, WWE fanboys. :p

  3. AJ Cooper says:

    A problem I see with her statement is the fact that if what she says is true, then how come there were reports recently of the company being late with talent paychecks? If TNA has been cash-flow positive for the last 4-5 years, then maybe she needs to explain where all that cash has gone & how come it hasn’t been used to pay the talent more? To be completely honest, this is a BIG reason why I’ll be glad when TNA is sold to some company (that is NOT WWE) and she’s finally removed from her job. But, aside from her horrible management of the company, yeah, I’d agree with jau. This is a BIG burn to the WWE fanboys, especially the fanboy trolls who like to lurk on this site.

  4. T says:

    I assume the cash has been reinvested into the company (not payroll).

  5. Your welcome says:

    I literally can’t believe that’s true. If they are cash positive for the last 5 years then there is no way that touring can have cost so much that they had to stop. They wouldn’t have to release talent, they wouldn’t have to be taking on a random soundstage at universal and they wouldn’t be struggling to make deals without Hogan.

    All the issues and stories have come out regarding the inability for TNA to pay for things, that isn’t the sound of a cash rich company.

    I don’t care enough if TNA lives or dies to be frank but things like this just make me think it’s going to die a horrible WCW-like death sooner rather than later.

  6. echo says:

    Just because a company has a positive cash flow doesn’t mean that deals won’t fall through, or that touring doesn’t cost a fortune. Transportation, lodging, arena rentals, and marketing all cost a ton of money these days. I’m sure that staying in one place most of the time saves a huge amount of money.

    Plus, “cash flow positive” could mean they gain an extra $5 every year for all we know.

  7. jim says:

    Ahahahahahaha….. aaaaaahahahahahahaha……. bwaaaaaaahahahahahahahahaha

  8. Daniel says:

    Dixie Carter is such a liar….They simply would not be going back to Orlando Universal Studios sound stage if they were in fact cash positive for past five years. Maybe “Dixie” is cash positive cause her parents are rich, but the TNA, THERE IS NO WAY THEY ARE CASH POSITIVE! This report just makes me mad….wish there were a way to actually speak to Dixie to call her a liar to her face. TNA is LAME!

  9. jeriholic says:

    It’s hard to take someone, who ends their post, with “TNA is LAME”, serious.

    Truth is no one outside of TNA know exactly how they’re doing financially. Not even the, great and powerful, all knowing Meltzer.

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