Jul 30, 2013 - by Steve Gerweck

Gravity Jack, Inc. today announced the iOS release of ‘SlamCam’, an
interactive sweepstakes and multimedia-filled mobile application
commissioned by WWE for a test program in the Canadian market. Users of
The SlamCam app can scan any of WWE’s ‘SlamCam infused’ marketing
materials, like billboards, Facebook cover photos, and more, and instantly
take part in a virtual scavenger hunt, gain access to exclusive WWE
digital content and be entered in the WWE SlamCam sweepstakes. The SlamCam
experience makes use of augmented reality technology. “WWE is committed to
providing our fans with the richest interactive experience in
entertainment,” said Ed Wells, WWE SVP and Managing Director,
International. “The SlamCam augmented reality initiative is an exciting
evolution in fan engagement, allowing our fans to unlock original content,
participate in sweepstakes, and seamlessly continue on to the official WWE
app to discover a virtually endless amount of up to the minute information
about their favorite Superstars.”

(thanks to Colin Vassallo)

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