Pro Wrestling Since 1997


Column: Dean Ambrose is the Future of the Business


Wrestling Soap Box: Dean Ambrose is the Future of the Business.


I’m putting myself out there on this one. As they say on the street, you either go big or you go home.


There comes a time in any genre where a particular talent stands out from the rest of the pack. It could be for any number of reasons or simply because of one mitigating factor. Personal opinion comes into play as the exploits of this individual just speaks to you, even if they don’t to anyone else. This person also reinvigorates your excitement for the genre to the point where you’ve become a fan again for the first time. I’m talking about professional wrestling, and the wrestler I’m referring to is Dean Ambrose and I believe that he will be the future of the business.


Ambrose, whose real name is Jonathan Good, was known as Jon Moxley on the independent scene. He was trained by Les Thatcher and found a success in some of the country’s most popular promotions, including Dragon Gate USA, FIP, and CZW. Seven years of working anywhere and everywhere brought him to a WWE developmental contract and assignment to Florida Championship Wrestling in 2011. Sixteen months later, the Cincinnati native got called up to the majors and debuted at Survivor Series along with Seth Rollins and Roman Reigns to form “The Shield.”


The intriguing character often finds more success than the superior mechanic. However, those who can do both equally well, often become one of the all-time greats. Industry insiders have compared Ambrose to Johnny Valentine and Chris Jericho has publicly praised him on several occasions. Looking for a reference outside of wrestling, I would compare him to guitarist Stevie Ray Vaughan. They both have a unique and eclectic style that compliments the intensity they put towards their craft.


Ambrose’s in-ring work consists of no wasted motion as everything is done for a reason. Even the little things, such as Irish whipping an opponent into the opposite corner are executed with a certain gravitas that screams “This guy is different.”


These days, most wrestlers make a quick sneer or feel simply taking a bump is enough to sell a move. Ambrose gets it. He sells like the heels of old while playing the crowd like a Stradivarius. The story of anguish reverberates through his whole body.


Promos come as natural as breathing does for the new United States champion. His mannerisms are reminiscent of Heath Ledger’s “Joker” and as he speaks in a slow and deliberate pace. Instead of just yelling the entire time, his monotone passages lead to a stirring gradual crescendo.


Over the years, names such as RVD, Mysterio, Jericho, Bryan, Punk and, Ziggler have garnered the respect and admiration of the internet wrestling community with a demand to have them pushed to main event status at every turn. Ambrose brings something to the table that is different than anyone else on that list.


There is a reason why he got to work a singles match with The Undertaker. The company realizes they have something in Ambrose and tested the waters in having him work with one of the greatest of all time. Undertaker is not just some wrestler who comes to the building, looks at the booking sheet, and takes whatever he is given. I’m willing to bet he was asked in advance if he would work with Ambrose. Perhaps, The Deadman himself requested the match since he knows his days are numbered and wanted to go one round with a guy who has a lot of hype.


While he is talented enough to play a babyface, being a heel is what will bring him to the promise land. Truth be told, I haven’t been excited about a talent in a long time. Even if he doesn’t become a mega draw at the box office, his conspicuous performance will make him a high level main event player. I could be right on the money or I could be completely out of my mind. Either way, I think the future looks bright because I believe in Dean Ambrose.


Atlee Greene is a former wrestler who has followed professional wrestling for 25 years and writes about wrestling, mixed martial arts, and comic books on his blog, Midnight Logic and is also the host of The Body Slam Podcast which can be found, right here, at

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14 Responses

  1. MattR says:

    Nice article, and I’m glad he pointed out the similarities with Heath Ledger’s Joker, that has always stood out about him to me.

  2. Denis says:

    The future of wrestling? Maybe, maybe not. Too early to tell. And the reason he knows how to sell? He was trained by Les Thatcher, the old school way.

  3. Guled says:

    once the shield thing breaks away, hopefully he can be a world champion.

    it’s just my assumption but i could always picture Alison Danger being his manager/girlfriend.

  4. Joe B says:

    I don’t even need to read this. What does anyone see in him? The guy is a mouth breather. He always has his mouth open like he is slow, but thats not his gig. Reigns will be a star, Rollins will have a good future, Ambrose will tagging with heath slater and ryder with in a year, doing squash matches

  5. Zach says:

    This same thing has been talked about since Sami and Gacy formed the Switchblade Conspiracy with Mox, there is no doubt he is the future of the industry

  6. Steve says:

    The most laughable part of the discussion on Dean Ambrose is that people still diminish his ability after he was given a singles match against The Undertaker. Not Seamus. Not Randy Orton. Not Big Show. The MFing Undertaker. Management knows he is a big deal, and fans of professional wrestling know he is a big deal.

  7. RJ Ace says:

    Ambrose is a future main eventer and by the end of his career, he will be recognized as one of the greatest heels of all time. I usually don’t buy into internet hype because a lot of IWC fans are spot monkey honks who think every 175 pound guy who can do a 450 splash is a world champion in waiting. Ambrose though is the real deal and he will headline multiple Wrestlemanias.

  8. Chris James says:

    I said when he appeared that he has that IT factor that’s been missing since Steve Austin. Not even Punk has IT like Ambrose. His psychology is superb and like someone already said; if he’s going one on one with undertaker which was takers first singles match on Smackdown in years, THEY know he’s a big deal.

  9. jim says:

    Ambrose is big time. But its all in wwe s hands. They botch build ups on the reg these days

  10. Adurka Durk says:

    Why do people keep bringing up Taker?

    He’s repeatedly tried putting Henry over, and has had ONE good run his entire career, which has been filled with pushes.

    He’s had a huge boner for Lesnar who is absolute crap in the ring.

    So don’t use Taker as a sign that he’s good stuff. Taker has sharted out plenty of duds before. I’m sure it’s a nice pat on the back, but that’s all it is.

    It doesn’t mean he’s “the future of the business”.

  11. Adurka Durk says:

    ^Henry has had one good run his entire career.

  12. Atlee Greene says:

    Thank you all for reading my column. The response has been phenomenal.

    @Adurka Durk: You bring up a good point, Taker has been saddled with some crap over the years. There is also a difference between where Taker was in his career when he worked with the likes of Henry and Kahli and his part time status now. There is a distinction between the hype around Henry being the ‘World Strongest Man” and Ambrose who people are genuinely excited for because of his talent.

    @RJ Ace: Amen brother

    @Joe B: I agree with you about Regins. He is big and samoan. Two things the WWE has always liked so he will most likley be the first Shield member to be a main eventer. It will take a little longer for Ambrose and Rollins but they will get there.

  13. Raven83 says:

    Yeah…..don’t see it. He looks like he should be walking in a local Wal-Mart with his sponsor. He talks like he swallowed a frog and I have seen zero talent in the ring besides punches that look fake as can be. Ambrose needs to be BURIED.

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