WWE/YouTube Update

May 9, 2013 - by Steve Gerweck

Variety is reporting that WWE opted not to be a part of YouTube’s
subscription-based model, keeping the popular WWEFanNation channel on the
Google-owned website free of charge. The story says that YouTube tried to
lure WWE into signing as a pay-channel however WWE is happy doing money
with advertising running throughout their thousands of videos.
Representatives from both YouTube and WWE declined to comment for the
Variety story. The last time YouTube threw in a big party, WWE was one of
the first to sign up, being named as original content partner for the
popular video-sharing website. A couple of weeks ago WWE signed a new
content deal with Yahoo! that will bring several shows – including a 30
minute RAW preshow every week – to their additional digital home.

(thanks to Colin Vassallo)

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