Breakdown of revenue for WWE’s top 10 departments

May 2, 2013 - by Steve Gerweck

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Out of the 10 major WWE revenue generators departments, three of them
decreased when compared to the same period of last year, five made an
increase in revenue, while the other two pretty much made the same amount
of money. Those which lost money compared to Q1 2012, live event revenue
dropped 5% to $21 million; Home entertainment (DVD/Blu-Ray) dropped to $7
million from $9.2 million; and WWE Studios made $1.9 million compared to
$4.8 million. The departments which saw an increase in revenue are
pay-per-view which did $15.1 million, up from $13.5 million; TV revenue
went up to $37.5 million from $32.5 million; Magazine sales increased 14%
to $1.6 million; WWE.COM revenue shot up 41% to $5.5 million; and sales registered a 9% increase to 3.5 million. Venue
merchandise and licensing remained the same as Q1 2012 with $5.1 million
and $24 million respectively.

(thanks to Colin Vassallo)

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