WWE named one of the top 25 most engaged brands on Twitter
According to Forbes.com:
#3 Perkins Miller, EVP of Digital Media for WWE believes the brand must tell a story, “We’re in the business of telling stories, 52 weeks a year. When our talents get out there and our fans watch their stories, they just flock to Twitter to continue the conversation.” The WWE has figured out how to create engaging story lines and then encourage its talent to help enhance them with their audience. That’s something we can all learn to do.