Candlewood Suites joins TNA as official hotel brand for the organization
Apr 4, 2013 - by Steve Gerweck
IHG’s CANDLEWOOD SUITES® JOINS
TNA IMPACT WRESTLING AS OFFICIAL
HOTEL BRAND FOR THE ORGANIZATION
NASHVILLE, Tenn. (April 4, 2013) – TNA IMPACT WRESTLING is proud to join with IHG (InterContinental Hotels Group) [LON: IHG; NYSE: IHG (ADRs)], one of the world’s largest hotel companies, in a one-year agreement naming IHG’s extended stay brand Candlewood Suites® as the official hotel partner for the organization’s more than 120 annual live events. TNA IMPACT WRESTLING produces events across the globe and is dedicated to brand loyalty.
“We are really looking forward to this new relationship with TNA IMPACT WRESTLING,” said Robert Radomski, Vice President of Brand Leadership, Staybridge Suites and Candlewood Suites. “This partnership provides a fantastic opportunity for IHG – and specifically Candlewood Suites hotels – to showcase talent, production team and fan travel accommodations for TNA IMPACT WRESTLING as they travel throughout the U.S. and around the globe.”
To support the relationship, the organization will cross-brand the alliance throughout the company’s various marketing partners. Candlewood Suites hotels will utilize TNA IMPACT WRESTLING’s many marketing platforms to showcase the brand throughout the year. Cross-promotional efforts include website marketing (www.impactwrestling.com), inclusion in exclusive TNA IMPACT WRESTLING talent-based video programs for the Internet and a presence at the company’s live events throughout the United States. Additionally, all TNA IMPACT WRESTLING staff, officials and talent will reside at Candlewood Suites and other IHG-branded hotels while traveling throughout the season.
“Aligning with IHG Candlewood Suites hotels is a natural extension to our growing brand,” said TNA Wrestling Vice President of Marketing Michael Weber. “It is important to us to form strategic alliances with like-minded companies. With our growing live event schedule and need for a high volume of hotel rooms for our talent, staff and fans, we know we are at the beginning of a great relationship that can be marketed locally and globally.”