Notes from Stephanie McMahon and John Cena’s appearance at the SWSX convention
Mar 9, 2013 - by Steve Gerweck
Stephanie McMahon and John Cena attending the SWSX convention in Austin, TX on Sunday and discussed WWE’s use of social media.
Stephanie claimed that they have increased revenue 25% due to social media growth. Before social media they grossed $477 million. Two years later they are at $484 million and they increased their revenue from television contracts more than that $7 million figure over the two years.
They did push there would be a new platform for distribution of WrestleMania announced next week.
How important is social to WWE? Every business department reports weekly on how they used social to drive the business.
Stephanie McMahon stated that WWE has hundreds of digital employees.
Stephanie McMahon is using social media to promote how wrestlers are doing charitable events in places like Rwanda.
WWE’s posts were seen 5.4 billion times in 2012 on Facebook alone.
WWE had 1.5 billion YouTube views last year.
Cena ended the panel reciting Shakespeare to describe Wrestlemania.
(information from WrestlingObserver.com was used in this report)
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Chas Design
Steph recently dropped the “Helmsley” part of her last name & has been hanging around with John Cena a ton lately…. #JustSayin’
Probably because “Helmsley” was never in her name to begin with because it isn’t her real married name.
Who is Helmsely? I think you mean Levesque. Oh, and hashtags only work on Twitter for tracking. People using hashtags everywhere gets on my ever loving nerves.
@Stunning Steve, Sherman Helmsley. #FishDontFryInTheKitchen
Actually, Stephanie legally changed her name by dropping her middle name, which is/was Marie to Stephanie McMahon Levesque.
@Common Cents: Haha. It all makes sense now.