WWE invites Glenn Beck to Raw
Feb 22, 2013 - by Steve Gerweck
WWE® INVITES GLENN BECK TO GET RAW
STAMFORD, Conn., February 22, 2013 – WWE has extended an invitation to talk show host and political commentator, Glenn Beck to appear live this Monday on Raw, in response to a segment that aired on TheBlaze TV yesterday. In the segment, Beck references WWE as “stupid wrestling people,” when criticizing a recent WWE storyline involving WWE characters Heavyweight Champion Alberto Del Rio®, Jack Swagger® and Zeb Colter®. WWE is giving Beck the opportunity to address our 14 million weekly viewers and our global fan base, as he believes we are offending our “conservative” fans with this storyline.
Similar to other television shows and feature films, WWE is in the entertainment business, creating fictional characters that serve as protagonists or antagonists. To create compelling and relevant content for our audience, it is important to incorporate current events into our storylines. WWE is creating a rivalry centered on a topical subject that has varying points of view. This storyline was developed to build the Mexican American character Del Rio into a hero given WWE’s large Latino base, which represents 20 percent of our audience.