Paramount packs promo punch with WWE
Feb 19, 2013 - by Steve Gerweck
months, the studio has paired up with WWE as the thesp’s alter ego, The Rock, returns to the ring leading up to “WrestleMania 29.”
Studio will promote “G.I. Joe: Retaliation” and “Pain & Gain” on WWE’s various platforms, including TV shows like “Monday Night Raw,” on USA Network, as well as it websites and YouTube channel. Campaign will wrap up around the pay-per-view “WrestleMania 29,” that takes place April 7, from New Jersey’s MetLife Stadium. Next year’s 30th anniversary event is dated on April 6, 2014, from the Mercedes-Benz SuperDome in New Orleans, Louisiana.
Co-promotion will be unique for a studio, given that WWE will help hype the pics by integrating them into the storylines of its weekly TV shows, live events, digital and social media platforms. Result is expected to put marketing materials for the two pics in front of millions of WWE fans each week.
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(thanks to Mike Informer for the link)