Wrestlemania reading challenge initiative launched

Jan 25, 2013 - by Steve Gerweck

WWE and the Pearson Foundation today announced a partnership to expand
WWE’s WrestleMania Reading Challenge and promote the importance of
literacy through a new digital reading program. Beginning February 4,
students between the ages of 4 and 11 will have the opportunity to join
the WrestleMania Reading Challenge at WWEReadingSuperstar.com. Through
this new partnership with the Pearson Foundation’s digital reading
initiative, We Give Books, students will be able to read children’s books
online, virtually connect with WWE Superstar Reading Buddies and enter to
win a trip to WrestleMania 29 or a school visit from a WWE Superstar. “WWE
is proud to expand its commitment to literacy initiatives through this new
partnership with the Pearson Foundation and We Give Books,” said Michelle
D. Wilson, Chief Marketing Officer, WWE. “Given that today’s youth are
digitally connected at such an early age, the WrestleMania Reading
Challenge will now reach more children than ever before.”

(thanks to Colin Vassallo)

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