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TNA announces new PPV strategy



NASHVILLE, TN (January 10, 2013) — TNA IMPACT WRESTLING today announced a new worldwide Pay-Per-View programming initiative for 2013. The 52 annual episodes of IMPACT WRESTLING on SpikeTV will lead to four, live epic Pay-Per-View events commencing with “Genesis” on January 13, “Lockdown” March 10, “Slammiversary” June 9 and “Bound For Glory” October 13.

In addition, seven Pay-Per-View specials that will be branded as “TNA Wrestling: One Night Only,” series will debut in April 2013 and continue throughout the year during the additional months. The 3-hour taped Pay-Per-View specials will premiere on the first Friday of each month. The first two “One Night Only” specials will be “Joker’s Wild Tag Team Tournament” and “X-travaganza” which will feature the X-Division.

“The Pay-Per-View industry has changed so much in the last decade,” says TNA President Dixie Carter. “The traditional Pay-Per-View wrestling model needed to evolve and we believe this strategy will positively impact not only the Pay-Per-View events but the weekly television programming as well.”

The company will continue to produce TNA Wrestling’s “Unfinished Business”, which are one hour programs available on a Video on Demand (VOD) basis. The monthly titles continue to focus on the history of a rivalry or a specific past PPV event. These titles are available for two months at a time.

For further information, please visit: www.impactwrestling.com, join us at www.facebook.com/IMPACTWRESTLING or follow us on Twitter: @TNADIXIE, @IMPACTWRESTLING

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17 Responses

  1. Jamie says:

    If they stick with it (ie. don’t let these special events become filler) then this has some pretty good potential to generate some more buys. The only worry is how well they build the One Night Only format. For example, just by reading that, I have absolutely zero interest in watching a PPV solely featuring a tag team tournament.

  2. dave says:

    Well others will Jamie and that is the point of the specials.

  3. Jamie says:

    No denying that Dave, I wasn’t criticizing, I was just making the point that they need to keep the One Night Only specials appealing and not just slip back into letting them become ‘regular’ events

  4. JJ says:

    So…basically TNA is taking WWE’s old “In Your House” concept and making it a taped show…yippee.

  5. Fisha695 says:

    There is no difference at all, it’s still 11 monthly PPVs each year, just only 4 are live and the other 7 are taped and have what equates to the TNA version of the old “WWF In Your House” branding.

  6. Hipnosis says:

    Wait is “ONE NIGHT ONLY” on PPV or TV Specials? I don’t think a Taped PPV event would work lol

  7. Joshua says:

    Wow, TNA copying the WWE strategy of the in your house theme ppv but thus should be interesting

  8. Filip says:

    I doubt it will work for them … they will loose fan base; they already are in regress.

  9. SimpleMark says:

    Unless ive missed something, PPVs are about putting a product on that people are willing to pay for – so you have to build to something people want to buy.. This is no change in what they’re already doing. They will have to use Impact to build the story lines to sell these one-night only PPVs, so where’s the slow build for the four major PPVs? That defeats the purpose of going to four yearly PPVs.,

    #2. They’ve dropped one of he best things I think they did last year.. By dropping Desination X, they’ve killed the concept of the X Champ cashing in his title for a shot at the world champion, which I thought was a genius idea when they did it with Aries last year. That was something I thought fans would look forward to every year and would make the X Division feel more legit. Now, I know they may still use the concept in one of these new one- night only deals, but to me the concept and the X Division should be more of a focal point and should be one of the major 4 PPVs.. I don’t know.. It just seems like every time they have a decent idea they water it down or kill it.. The old concept of less is more would serve them a lot better..

  10. dave says:

    I just doubt these “one night only” specials will be storyline driven.

    One Night Only being a hint.

    And Jamie, I get you.

    But many of the replies are over thought. Step outside your brains for a second and read the damn article thoroughly.

  11. -J- says:

    They should also include a 1 night only Brooke Hogan concert…think of the ratings!

  12. Tim says:

    J, yeah think of the ratings other networks will gain when 1.5 million Impact fans switch the channel.

  13. Scott says:

    Now the big question is when will WWE do the same? It’s no secret that PPV revenue has been decreasing across the industry for some time. TNA have taken a brave step here because people just don’t have that kind of disposable income in the current global economic downturn. However, if the wrestlers don’t get their PPV bonuses, will this be the catalyst for a lot of releases across the industry?

  14. Clayton says:

    I’d watch the one night only series if they were significantly cheaper… Maybe 10 bucks

  15. Deathedge says:

    Decent idea, but really, all that’s different is the following:

    1) One PPV is dropped.

    and 2) the B-shows are taped now. I wouldn’t pay for anything that I can find spoilers for. Just saying.

    @SimpleMark

    I’m assuming that these will be alot like the “Saturday Night Main Event” specials that WWF would put on, or like everyone else is saying, the “In Your House” PPVs. Though there will be small storylines to get people to buy the show, the PPVs won’t be used to conclude the storylines, but rather continue to build up to the big PPV. Think “Impact Wrestling” but 3 hours long and not free.

  16. echo says:

    This plan with the minor shows actually remind me of the old Colosseum Home Video tapes the WWF would produce that would have exclusive matches including WWF Championship matches (like when Owen Hart won the title but it never counted…) but they would never air on TV or PPV.

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