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Breakdown on WWE’s revenue streams



note: numbers in millions

2012 2011
Live events (ticket sales/merchandise) $15.5* $15.0*
PPV $19.8* $16.3*
Television $11.1 $12.9
Other live & TV business -$1.4 -$0.2
Licensing $4.8 $8.9
Magazine publishing $0.1 -$0.2
Home video $3.7 $3.0
Other consumer products $0.1 $0.3
Web business (web site,you tube,iPPV) $2.2 $1.6
WWE shop $0.8 $0.2
WWE Films -$0.5 -$4.1

*Numbers enhanced significantly over usual based on WrestleMania

source: Wrestling Observer Newsletter

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