WWE Studios continues to struggle
Aug 2, 2012 - by Steve Gerweck
Six of the ten key WWE departments showed an increase in revenue when comparing the latest results to the same quarter from last year. The other four included two big money losers, licensing which decreased by $5.4 million, and WWE Studios which bled another $3.7 million. The departments which increased in revenue compared to last year where live events, pulling in $35.4 million vs $35.2 million of last year; Pay-per-views did $40.8 million as compared to $34.4 million last year; TV rights were $32.4 million as compared to $32.0 million; Home video increased to $7.8 million from $7.5 million; WWE.com revenues were $4.8 million as compared to $3.4 million; and WWEShop revenues were $3.0 million as compared to $2.8 million in the prior year quarter. Those departments which generated less revenue in the second quarter include licensing which did $6.6 million as compared to $12.0 million; Magazine publishing kept sliding to $1.3 million as compared to $1.6 million; Venue merchandise fell to $5.4 million from $6.3 million; and WWE Studios did $600,000 compared to $4.3 million in the prior year quarter.
(thanks to Colin Vassallo)