Variety interviews with Stephanie McMahon

Jul 23, 2012 - by Steve Gerweck

“What our audience wants is great creative; it’s what any audience wants,” Stephanie McMahon said in an interview with interview. “We need to provide content across every different platform so that our fans can engage across any device they prefer. Every property is struggling with that. As long as you are everywhere, you keep and grow your audience as well.”

“We’re going to use social media in a more enhanced fashion,” besides just promotion, Stephanie told Variety. “Our fans will affect some type of content in the show every week.”

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