WWE helps Tout crack Itunes top 10
Jul 18, 2012 - by Steve Gerweck
WWE is taking credit for shooting up Tout’s success on the iTunes App Store following the use of the social media service on its television show Monday Night RAW. In a press release issued today, WWE – an investor in Tout – announced that during RAW, the Tout app for iOS shot from number 37 to number 6 in the Free Photo and Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast. WWE aired Touts from fans on RAW who submitted their videos earlier. “The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance,” said Michael Downing, CEO, Tout.com.
(thanks to Colin Vassallo)