DirecTV subscribers could be without Spike TV after tonight
Jul 10, 2012 - by Steve Gerweck
Viacom’s distribution agreement with DirecTV is set to expire at midnight on Tuesday, July 10. We’ve been negotiating for months and even offered DirecTV an extension past the agreement’s original June 30 expiration date. As recently as today, we made significant economic movement in direct conversations with DirecTV.
However, despite our best efforts, DirecTV has rejected all of our proposals to renew our agreement. This evening, DirecTV provided Viacom with a counter proposal that included a lower rate than Viacom receives from any other distributor in the industry. With this offer, our negotiations have reached an impasse.
This means that, as of tomorrow night, nearly 20 million DirecTV subscribers will be without entertainment from the programmer they watch most. A total of 26 Viacom channels, including Nickelodeon, MTV, Comedy Central, BET, VH1, CMT, Spike TV, TV Land and more won’t be available.