The latest on the WWE Network

Jun 28, 2012 - by Steve Gerweck

By Dr. Jerry Wiseman,

The expected launch of the WWE Network in 2012 is in danger of not happening and may be pushed back until 2013 providing the company can garner interest from cable and satellite providers. None of the major providers, Comcast, Time Warner, Dish Network and Direct TV has shown much interested especially in the “per subscriber” model the WWE covets.
The “per subscriber” would provide instant cash to the WWE when the cable and satellite providers would add the proposed channel to one of their line-up tiers. The alternative for the WWE is to make the WWENetwork a subscription based option much like HBO and Cinemax where people would opt to include the channel for a monthly fee. Even the latter business model is making providers leery of adding the WWE Network feeling that there would not be enough interest in the product. Reps from Time Warner and Direct TV have said they have little to no interest in adding the WWE Network while Comcast and Dish Network have taken a wait and see approach and are likely apt to make a decision based on customer demand. It is thought the WWE will try and make deals with existing networks to carry additional WWE programming with some of that initially meant to air on the proposed WWE Network.

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