Breakdown of WWE’s first quarter financial report

May 4, 2012 - by Steve Gerweck

WWE registered an increase in revenue in six of its eleven departments,
two more were the same as the previous year while three departments
registered less compared to last year. Live event revenues increased to
13% to $22.2 million from $19.6 million from the prior year quarter thanks
to the new Abu Dhabi tour and Fan Axxess; TV rights increased from $31.6
million to $32.5 million; Venue merchandise were $5.1 million as compared
to $4.5 million thanks to the timing of Fan Axxess; Home video sales
amounted to $9.2 million compared to $8.1 million from the prior year
quarter; Licensing increased slightly from $23.9 million to $24.2 million;
WWE.COM revenues saw a nice jump to $3.9 million, up from the $2.7 million
from last year’s quarter thanks to the new YouTube agreement. Pay-per-view
revenue was $13.5 million, more or less the same as the prior year quarter
although a decline in buys were offset with higher prices for HD
broadcasts; revenues were also the same of $3.2 million.
Those which performed worse include Classics on Demand dropping from $1.1
million to $1 million; Magazine revenues continued sliding getting just
$1.4 million compared to $2.2 million in the prior year quarter; WWE
Studios did $4.8 million in revenue compared to $8.6 million of last year
due to lower sales of Edge’s Bending The Rules movie.

(thanks to Colin Vassallo)

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