Report: WWE Network ‘is on the ropes’
Vince McMahon’s plan to expand his Worldwide Wrestling Entertainment empire through a dedicated cable channel is on the ropes.
Although WWE’s TV shows draw big ratings, it has yet to strike a single deal with a cable or satellite-TV provider to carry its own cable channel, sources said.
WWE had timed the April 1 launch of the network in 40 million homes to coincide with its pay-per-view extravaganza, Wrestlemania. The company even had a clock counting down to the April launch date on its site, which has since disappeared.
The Stamford, Conn., company is also lagging when it comes to hiring experienced cable executives. It was expected to hire some 200 employees, including a general manager to run the channel.
“WWE has the programming and marketing muscle, but they just have no one with cable experience who can execute for them,” said one cable executive.
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(thanks to Mike Informer)